Professionals Can Learn to Use Mobile Technology for Consumer Research

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ROGERS, Ark. — Professionals can learn from a world-class practitioner how to use mobile technology to glean customer insights during a special Mobile Marketing Research class offered by the University of Arkansas Global Campus in Rogers.

Participants can reserve seats in the “Mobile Research: Getting Closer to the Vine” class by sending an email to training@uark.edu. The Global Campus will offer this preview class to the community as a sample of its technology-related courses.

The class will run from 8:30 a.m. to 4:30 p.m. Thursday, Sept. 29, at the Global Campus in Rogers, Suite 402, 3300 Market St. Participants are required to bring their own smart devices, such as smart phones or tablets to participate in hands-on class activities. Lunch will be provided by Field Agent, a mobile research company.

The instructor will be Rick West, the chief executive officer of Field Agent, a company that collects consumer data and analyses it to help businesses make intelligent, informed decisions.

The class will cover everything from industry standards to best-in-class case studies, along with the consumer’s path to purchase. It will focus on the impact of mobile technology in the field of research. Participants will benefit from a hands-on approach, and there will be class engagement with current technology.

“West is vice president of Mobile Marketing Research Association, an international organization, where he provides insights about collecting consumer data, crowd-sourcing and analyzing that data for business decision-making,” said Starlyn Danley, program coordinator for computer training at the Global Campus.

The class objectives will cover

• Capturing consumer insights at their point of influence
• Mobile technology overview
• Shopper and consumer path-to-purchase study cases
• Overview of industry trends
• Understanding the impact of the “Internet of Things”

Field Agent crowd-sources a pool of more than 240,000 agents to perform audits and collect market intelligence. The company’s agents collect information from retail stores or their homes, or act as mystery shoppers to provide market research across the country.

Learn more about this class and other workforce development opportunities by visiting the Global Campus Rogers website or calling 855-402-3300.

About the Global Campus: The Global Campus supports U of A colleges and schools in the development and delivery of online, distance and workforce education programs and courses. It provides instructional design services, technology services and assistance with marketing, recruiting and strategic academic development.

About the University of Arkansas: The University of Arkansas provides an internationally competitive education for undergraduate and graduate students in more than 200 academic programs. The university contributes new knowledge, economic development, basic and applied research, and creative activity while also providing service to academic and professional disciplines. The Carnegie Foundation classifies the University of Arkansas among only 2 percent of universities in America that have the highest level of research activity. U.S. News & World Report ranks the University of Arkansas among its top American public research universities. Founded in 1871, the University of Arkansas comprises 10 colleges and schools and maintains a low student-to-faculty ratio that promotes personal attention and close mentoring.