Cutting the Wire: University's Daily Update Now Simply 'Arkansas News'
FAYETTEVILLE, Ark. – The daily summary of University of Arkansas news sent via email to students, faculty, staff and other subscribers now has a slighty shorter name: Arkansas News.
While the word "wire" has been dropped from the end of the update's name, Arkansas News will continue to provide highlights of recently published university news and features available at news.uark.edu.
The update's previous name, Arkansas Newswire, lasted for more than a decade and was a nod to the telegraph, which first allowed news to be relayed long distances via a wire.
"The name change is a subtle one but aligns more closely with the university's focus on the future while also helping to reinforce a recent policy change making news.uark.edu the university's primary source of news and information," said Mark Rushing, assistant vice chancellor for university relations. "The email previously served as the university's primary source of news but as the university has grown, the volume of news stories has increased dramatically as well, so that no longer makes sense.
"The email is basically overwhelming many readers due to the amount of stories it contains. And when readers are overwhelmed they tend to skip things and not retain other important information, so moving forward we're going to work on being more selective with Arkansas News content while also enhancing the customization of our news delivery," he said.
What you need to know about Arkansas News and news.uark.edu
- News.uark.edu is the primary source for university news and information for internal and external audiences.
- The university's news content is compiled, edited and produced by the Office of University Relations.
- Submissions should focus on university news and information or include a summary of a partnership, sponsorship or other related collaboration that provides a clear connection to the university.
- All material proposed for news.uark.edu, should be submitted in writing and must include a name, unit, email and telephone number for a contact person, which are published with the article. Anonymous submissions and submissions from entities not affiliated with the university will not be accepted.
- Arkansas News, delivered via email to the entire campus community, provides a daily summary of select university news and information available at news.uark.edu. The university exercises editorial discretion over this content.
Students, faculty and staff are automatically subscribed to Arkansas News. Other current subscribers will continue to receive the daily news update.
Questions, suggestions and subscriber requests should be sent to firstname.lastname@example.org.
The changes to Arkansas News and news.uark.edu are part of a broad update to Fayetteville Policies and Procedures 325.0 — University Communications, Brand and Mass Email Usage.
The updated policy addresses communications standards, practices and protocols for all colleges, schools, academic and administrative units across the University of Arkansas campus with the exception of the Department of Athletics, which operates under its own communication, brand and mass email guidelines.
About the University of Arkansas: The University of Arkansas provides an internationally competitive education for undergraduate and graduate students in more than 200 academic programs. The university contributes new knowledge, economic development, basic and applied research, and creative activity while also providing service to academic and professional disciplines. The Carnegie Foundation classifies the University of Arkansas among fewer than 3 percent of colleges and universities in America that have the highest level of research activity. U.S. News & World Report ranks the University of Arkansas among its top American public research universities. Founded in 1871, the University of Arkansas comprises 10 colleges and schools and maintains a low student-to-faculty ratio that promotes personal attention and close mentoring.
Charlie Alison, executive editor
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