BlueInGreen to Help Improve Wastewater Treatment in Fayetteville

Photo Submitted

A recent BlueInGreen installation. The University of Arkansas-affiliated firm will install its trademarked HyDOZ gas dissolution system at the Paul R. Noland Wastewater Treatment Plant in Fayetteville.

FAYETTEVILLE, Ark. – BlueInGreen LLC, a water-quality management firm affiliated with the University of Arkansas, has reached an agreement with the city of Fayetteville to more effectively and efficiently disinfect wastewater before it is discharged back into the environment.

BlueInGreen, along with project partners Pinnacle Ozone Solutions LLC and PCI Inc., will provide a new state-of-the-art ozone disinfection system at the Paul R. Noland Wastewater Treatment Plant in Fayetteville.

The disinfection system will feature BlueInGreen’s gas dissolution technology – an invention patented by the University of Arkansas System’s statewide Division of Agriculture and exclusively licensed to BlueInGreen.

“BlueInGreen is extremely pleased to have been selected for the Noland project for the city of Fayetteville,” said BlueinGreen Chief Executive Officer Clete Brewer. “It validates all the hard work our team has put into commercializing this extremely innovative technology that has been developed right here at the University of Arkansas.”

The purchase order totals $1.78 million for BlueInGreen’s gas dissolution system, which the firm has trademarked as HyDOZ. It is the largest single sale for BlueInGreen since the company was founded in 2004 by University of Arkansas professors Scott Osborn and Marty Matlock.

Osborn holds appointments in the Division of Agriculture, the College of Engineering and Dale Bumpers College of Agricultural, Food and Life Sciences. Matlock, executive director of the office for sustainability at the University of Arkansas, is also a professor in the department of biological and agricultural engineering.

Osborn has remained with the firm as a member of its board of trustees, and Matlock now serves as an adviser.

BlueInGreen is headquartered in the Arkansas Research and Technology Park, which is managed by the University of Arkansas Technology Development Foundation.

In 2012, Fayetteville launched an ambitious project to further improve the treated water quality from its Noland wastewater treatment facility. Pilot testing at the facility demonstrated that BlueInGreen’s HyDOZ gas dissolution system, combined with Pinnacle Ozone’s trademarked Zenith ozone generator platforms, provide well over 99 percent efficiency, and peak energy efficiency under all the varying flow rates of the water treatment facility.

“We are very pleased to see that a local company is providing industry-leading water treatment technology that helps us achieve both our water quality and financial goals,” said Fayetteville Major Lioneld Jordan. “I am very excited to see the level of teamwork and collaboration that city staff, our consultants CH2M HILL, BlueInGreen, Pinnacle and PCI Gases have provided to make our project a success.”

In its first five years of existence, BlueInGreen received multiple grants from the National Science Foundation and National Institutes of Health to further develop its technology and begin commercialization. In 2010, its SDOX system received an Innovative Technology Award from the Water Environment Federation, an international not-for-profit technical and educational water quality organization.

BlueInGreen has 12 employees – more than half of whom are University of Arkansas graduates. It is a portfolio company of VIC Technology Venture Development, a private technology venture development firm based at the Arkansas Research and Technology Park.