Professionals Can Hone Skills in Digital Marketing via Five One-Day Classes

Courtesy Shots

Instructors for the spring Digital Marketing Series in Rogers are (left to right) Brad Lawless, Roger Dickey Jr., Jacob Moore and Brent Robinson.

ROGERS, Ark. – Professionals can register online for five classes, one day each, in digital marketing this spring to help them learn to build websites, drive traffic to websites, enhance social media, and harness website analytics.

Members of the local digital marketing industry partnered with the Global Campus in Rogers to offer a series of digital marketing classes this spring.

“A strategic digital marketing plan helps businesses succeed,” said Tara Dryer, director of training, corporate development and academic outreach at Global Campus. “This series begins with a digital marketing overview in ‘Driving Traffic to Your Website,’ followed by subsequent courses that offer a deeper dive into each topic. Pick the classes that fit your needs. Enroll in just one or two, or take all five.”

Classes will meet from 8:30 a.m. to 4:30 p.m at the Global Campus, 3300 Market St., Suite 402, in Rogers, and the cost of each is $199. Classes are:

• Driving Traffic to Your Website, Wednesday, Feb. 21, taught by Jacob Moore, a digital marketing consultant.
• Social Media for Business, Thursday, March 8, taught by Brad Lawless, chief strategy officer, and Brent Robinson, CEO and founder, both of Modthink.
• WordPress for Business, how to build a website or blog, Wednesday, April 4, taught by Lawless and Robinson.
• Search Engine Optimization, Tuesday, April 24, taught by Roger Dickey Jr., the director of development for WhyteSpyder.
• Google Analytics, Thursday, May 10, taught by Lawless and Robinson.

Other workforce training opportunities are available on the Global Campus Rogers website, including the IT Readiness Certification program. For customized training, contact the Global Campus at uarogers@uark.edu or 479-464-5024.

About the Global Campus: The Global Campus supports U of A colleges and schools in the development and delivery of online, distance and workforce education programs and courses. It provides instructional design services, technology services and assistance with marketing, recruiting and strategic academic development.

About the University of Arkansas: The University of Arkansas provides an internationally competitive education for undergraduate and graduate students in more than 200 academic programs. The university contributes new knowledge, economic development, basic and applied research, and creative activity while also providing service to academic and professional disciplines. The Carnegie Foundation classifies the University of Arkansas among only 2 percent of universities in America that have the highest level of research activity. U.S. News & World Report ranks the University of Arkansas among its top American public research universities. Founded in 1871, the University of Arkansas comprises 10 colleges and schools and maintains a low student-to-faculty ratio that promotes personal attention and close mentoring.