FAYETTEVILLE, Ark. – Main Hill Media, the U of A's student-run advertising agency, made a remarkable debut at the David L. Adams Apple Awards, winning three top honors at the College Media Association's Spring Conference in New York City.

Main Hill Media secured first place in Best Multimedia Ad Campaign and Best Single-Media Ad, as well as earning the Big Apple in Division 1 award, distinguishing their submission as the most outstanding in their division.

AWARD-WINNING WORK

• Best Multimedia Ad Campaign — first place, Midwest Dairy ad campaign — Riley Atkinson, Ella Miller and Livia Burgy
• Best Single-Media Ad — first place, A Fitness Experience ad — Riley Craig and Parker Post
• The Big Apple, Division 1 — Main Hill Media Staff

"This is an incredible achievement from the storied Main Hill team," said Bret Schulte, director of the School of Journalism and Strategic Media. "Winning these awards in their first year competing is a testament to our students' creativity, hard work and exceptional professionalism."

The David L. Adams Apple Awards recognize the best in collegiate media across the country, with a total of 413 entries in 2025. This year, CMA introduced the Big Apple Awards, where first-place winners competed head-to-head to determine the most outstanding submission in each of the four divisions.

In addition to their competitive success, Main Hill Media members Riley Atkinson and Lauren Beavers shared their expertise by presenting two sessions at the conference: "How to Land Your Dream Internship" and "How to Generate Revenue for Student media in creative ways."

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About Main Hill Media: About Main Hill Media: Main Hill Media, the student-run advertising agency formed in 2017, helps clients craft a message and reach target audiences through selling advertisements in the student media newspaper, magazine and yearbook. Their services include graphic design, video production, social media, event marketing and public relations. It is one of the six outlets in the Office of Student Media, a partnership between the Division of Student Affairs and the School of Journalism and Strategic Media. See the agency's website for more information.

About the School of Journalism and Strategic Media: The School of Journalism and Strategic Media at the University of Arkansas offers full-time and part-time degree programs for undergraduates as well as a graduate master's degree program. SJSM students major in journalism or advertising and public relations, and they receive instruction, guidance and access to hands-on experience from seasoned, award-winning faculty and staff. The school is dedicated to excellence in teaching, research and media literacy. The U of A journalism program was established by Walter J. Lemke in 1930. Visit the school's website for more information.