Join P4 in the Sustainability Movement

The P4 Initiative team in fall 2023.
Grant Schol

The P4 Initiative team in fall 2023.

The People Planet and Profit Project — or P4 — is dedicated to advancing sustainable business practices. Our mission is clear: assist companies in achieving B-Corp certification, a prestigious recognition of their commitment to social and environmental responsibility. 

P4 is a dynamic organization fueled by a passion for creating positive change within the corporate world. The 2023 team is composed of M.B.A. students eager to make a lasting impact: Gustavo Samudio, president; Peyton Hall, vice president for recruitment; Hayley Beard, vice president for talent development; and members Sydney Combs, Vanessa Gonzalez, Olivia Stieren, Caiden Tays, Baylie Lanier, Andrew Prather, Maclain Wheeler, Rex Rollins, Cole Matlock, Lauren Lasiter and Tyler Merreighn. 

Calling Local Northwest Arkansas Businesses 

We also extend an invitation to local NWA businesses to collaborate with us on a transformative sustainability journey. By partnering with P4, you gain access to a pool of talented and passionate M.B.A. student consultants ready to assist you in achieving B-Corp certification. This collaboration also strengthens ties within our vibrant local community. 

To learn more about P4 and get involved, reach out to us at or apply to work with us! Join us in shaping a more sustainable Northwest Arkansas one certification at a time. 

Contact Gustavo Samudio, a Walton M.B.A. candidate and president of the People, Planet and Profit Consultancy Project, at



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