The U of A welcomes a new leadership team for the People, Planet and Profit Project Initiative, or P4. M.B.A. candidate Gustavo Samudio will take on the role of P4 president. Alongside Samudio, Peyton Hall will serve as the new P4 vice president for recruitment, and Haley Beard is the new P4 vice president for talent development. 

The P4 Project Club aims to promote sustainable and ethical business practices in Northwest Arkansas by helping companies receive their B-Corp certification, so they can meet the highest standards of social and environmental performance. 

To learn more about the initiative and how to get involved, graduate students are invited to an upcoming information session. The event will provide insights into the B-Corp certification process and how the P4 Project Club is helping companies achieve it for free. Attendees can also connect with like-minded individuals passionate about sustainability, social justice and business. 

The information session is scheduled for: 

• Date: Thursday, April 13 
• Time: 10 a.m. 
• Location: Walmart Boardroom WJWH 501 
• Confirm attendance here 

Don't miss the opportunity to make a positive impact on people and the planet through the P4 Initiative.  

For further information, contact p4@uark.edu.