Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship

Alexis Campbell
Photo Submitted

Alexis Campbell

Alexis Campbell, a U of A senior journalism student, is the recent recipient of an American Advertising Federation scholarship.

Campbell anticipates graduating this week summa cum laude with a Bachelor of Arts degree in journalism, with a concentration in advertising and public relations and a minor in marketing.

She serves as the director of special events on the Associated Student Government executive cabinet, vice president of programming for the Order of Omega Honors Society, social media assistant for the U of A chapter of the Public Relations Student Society of America, and a member of Alpha Chi Omega sorority.

Established in 1905, the AAF is the oldest national advertising trade association in the United States. Out of only eight scholarships awarded to college students from Arkansas, Louisiana, Oklahoma and Texas, Alexis received $5,000 from the O. Joe Russell Scholarship, the second-highest amount awarded to a student.

Campbell submitted five pieces of work from her portfolio for scholarship consideration, including an insight report on the rebranding of Aunt Jemima's and Uncle Ben's consumer brands completed for assistant professor Lucy Brown's JOUR 5473 Account Planning class.

She also submitted a summary of her thesis work, which investigated how online alcohol advertisements affect young people. Assistant professor Jee Young Chung served as Campbell's mentor for her honors thesis and the poster, which recently placed third in the Undergraduate Research Week poster competition.

Additionally, Campbell submitted design work from her marketing internship at EasyBins, a local Northwest Arkansas startup and grocery delivery service. She included a document of advertising ideas and creative strategies for December, as well as mock-ups of holiday advertisements for social media and print advertisements. She also included an email advertisement sent to residents in the region featuring all the local products posted on the EasyBins' website.

Campbell will attend U of A in the fall semester to pursue a Master of Arts in journalism and will simultaneously be working as a graduate assistant for the School of Journalism and Strategic Media.

Alexis Campbell in her graduation regalia standing in front of Kimpel Hall
Alexis Campbell, class of 2021, in front of the north entrance to Kimpel Hall.

Contacts

Lucy M. Brown, assistant professor
School of Journalism and Strategic Media
479-575-5965, lmb022@uark.edu

Headlines

Steinmetz to Conclude Service as Chancellor

Steinmetz cited a belief in the mission of higher education and said he was leaving campus well-positioned.

Human Resource Development Faculty Edit Special Journal Devoted to Career Shifts After COVID-19

A collaboration between professors Claretha Hughes and Yuanlu Niu and doctoral student Shana Yarberry resulted in a special issue of Advances in Development Human Resources.

NSF Recognizes 10 U Of A Students and Recent Alumni

Elizabeth Bullard, Erin Farmer, William Kirkpatrick, Kathleen McClanahan, Meagan Olsen, Joshua Porter and Amanda Walls received NSF Graduate Research Fellowships.

World Trade Center Arkansas President and CEO Announces Retirement

W. Dan Hendrix, president and chief executive officer of the World Trade Center Arkansas and associate vice chancellor, has announced his retirement as of June 30.

Free Job Training and Job-Search Help Available for Arkansans

Qualified Arkansans can leverage free job training to help in returning to or advancing in the workforce, thanks to a federal grant of more than $13.5 million.

News Daily