Sports Analytics Expert Offers Lectures in March

Ceyda Mumcu of the University of New Haven.
Photo Submitted

Ceyda Mumcu of the University of New Haven.

A specialist in sports analytics research will deliver two public lectures March 12 at the University of Arkansas.

Ceyda Mumcu, an assistant professor in sport management at Connecticut's University of New Haven, is co-editor of Sport Analytics: A Data-Driven Approach to Sport Business and Management.

"We are so excited to welcome Dr. Mumcu to campus. Dr. Mumcu is one of the leading experts on marketing research and analytics in sport. Her book has been sold in 27 countries across every continent," said Sarah Stokowski, a U of A assistant professor in recreation and sport management.

Mumcu's first talk on March 12 will be 8:15-9:15 a.m., discussing sport analytics. From 9:30-10:30 a.m., she will address marketing and sport analytics. Both will be held in the Jerry and Gene Jones Family Student-Athlete Success Center 1229 W Meadows St. on the Fayetteville campus.

Mumcu has years of experience in sport industry as a professional basketball player and a coach at various levels. She played basketball for three professional teams within the Turkish Women's Professional Basketball League from 1996 to 2003. As a member of the U-18 Turkish Women's National Basketball Team, she competed at various stages of the European Women's Basketball Championship.

Mumcu earned a Doctor of Philosophy in sport administration with a minor in quantitative research methods from University of New Mexico. She received a Master of Science in sport management from Middle East Technical University and an M.S. in management of sport industries from the University of New Haven. Earlier she earned a bachelor's in economics from Ankara University. Her work has appeared in several journals.

The university's Department of Health, Human Performance and Recreation and Athletic Department are hosting the seminar.

Contacts

Sarah Stokowski, assistant professor
Department of Health, Human Performance and Recreation
479-575-2857, stoko@uark.edu

Ben S. Pollock, communications
College of Education and Health Professions
479-575-4554, bpollock@uark.edu

Headlines

Move-In 2022: Campus Readies to Welcome Incoming Students

Move-In 2022 officially begins this week. The process starts as soon as today, but the bulk of students will move in between Wednesday and Saturday. Parking and streets will be affected.

Students in Spanish Service Learning Can Help Mitigate Pandemic Impact on Latino Elementary Students

The class offers students an empowering curriculum for social change, covering topics such as engaged scholarship, Latino education in the U.S. and bilingual education.

Environmental Dynamics Ph.D. Candidate Receives NSF Dissertation Research Improvement Grant

Seth Price has been awarded $19,867 for study of ancient raised field agricultural systems in the Casma Valley of Peru to understand the cultural processes that could contribute to modern sustainable development.

Men's Ice Hockey Club Launches FundRazor Campaign; Help Support Their Fundraising Efforts

After highly successful conference seasons the last two years, the Razorback Ice Hockey Club looks to improve nationally. The cost of ice time, travel and facilities require some help from fans.

Judith Anne Garretson Folse Joins Walton as Department of Marketing Chair

Folse, who earned her doctorate in marketing at the U of A, returns to the campus after 20 years of research and teaching at Louisiana State University,

News Daily