FAYETTEVILLE, Ark. – University of Arkansas senior Trey O’Dell, who competed on NBC’s The Voice last spring, created a song specifically for the launch of Campaign Arkansas, the U of A’s effort to raise $1 billion by 2020 to help support the university’s academic mission, need-based scholarships and other key priorities.

The song, “Arkansas for Life,” can also be downloaded on iTunes, and 100 percent of the university’s proceeds will support student scholarships.