FAYETTEVILLE, Ark. – It started as one student’s expression of what makes Fayetteville and the surrounding area so special. Today, “Fayettechill” has become a popular brand far beyond the University of Arkansas campus. Specializing in clothing and gear made for enjoying the outdoors, Fayettechill is owned and operated by University of Arkansas graduates, who hope they’ve captured the spirit of what makes Fayetteville one of the nation’s best places to live.

Find out how U of A alumni turned a simple idea into a successful business in this Short Takes video, “Fayettechill State of Mind.”