Camp Introduces Retail Careers to Incoming Freshmen
Seventeen incoming freshman participated in the 2016 Business Leadership Academy at the Sam M. Walton College of Business June 5-10.
FAYETTEVILLE, Ark. — The Office of Diversity and Inclusion and the Center for Retailing Excellence at the Sam M. Walton College of Business hosted 17 incoming freshman students from Arkansas, Texas, Illinois and Peru during the Business Leadership Academy held June 5-10. The summer residential program creates an awareness of retail career choices and opportunities that exist for Walton College business majors.
The camp exposed students to business and cultural aspects of Northwest Arkansas. The week kicked off with a tour of a Walmart distribution center in Bentonville. Students also visited Crystal Bridges Museum and participated in a retail scavenger hunt at Pinnacle Promenade shopping center and the Northwest Arkansas Mall. In addition to the tours, students participated in training workshops on social and business etiquette, business presentation skills, the McMillon Family Retail Innovation and Technology Lab and the Jane Gearhart Food Pantry.
This year, the students were challenged to launch a pop-up store in the McMillon Innovation Lab, located on the University of Arkansas campus. Each student team had to create a business plan, a strategic marketing plan and a budget for launching a business. The three teams proposed ideas for a 24-hour school supply concierge, an after-hours food delivery service and a frozen yogurt bar and bakery to a panel of judges from Walmart, S.C. Johnson, Shopper Marketing and the Walton College.
About the University of Arkansas: The University of Arkansas provides an internationally competitive education for undergraduate and graduate students in more than 200 academic programs. The university contributes new knowledge, economic development, basic and applied research, and creative activity while also providing service to academic and professional disciplines. The Carnegie Foundation classifies the University of Arkansas among only 2 percent of universities in America that have the highest level of research activity. U.S. News & World Report ranks the University of Arkansas among its top American public research universities. Founded in 1871, the University of Arkansas comprises 10 colleges and schools and maintains a low student-to-faculty ratio that promotes personal attention and close mentoring.
Contacts
Synetra D. Hughes, program director
Center for Retailing Excellence, Sam M. Walton College of Business
479-575-3917,
shughes@walton.uark.edu
Lori McLemore, marketing and communications officer
Sam M. Walton College of Business
479-575-5021,
mclemore@uark.edu
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