Partnership Provides Google Analytics Class for Business Professionals

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FAYETTEVILLE, Ark. — Professionals can register online for a two-day course in October at the Global Campus in Rogers to learn how to use Google Analytics to examine their websites’ effectiveness and productivity.

Collective Bias, a marketing and advertising company from Bentonville, is partnering with the Global Campus to offer the class. Instructors from Collective Bias will show participants how to set up Google Analytics accounts and use the tool to analyze data for reports on the audience participation, traffic, content and conversion.

Seating is limited to 12 people. The analytics class runs from 1 to 4:30 p.m. Monday and Tuesday, Oct. 12 and 13, at the Global Campus in Rogers, 3300 Market St. The cost is $199, but U of A students, faculty, staff and Alumni Association members pay $149.

“Google analytics is the fundamental measurement tool for all things digital, and the principles taught in the class will help you, whether you're tracking your personal blog traffic month over month or trying to increase conversions for a large e-commerce business,” said Joe Murphy, a Collective Bias director with 12 years of experience in sales, marketing and product development.

Other instructors for the class include Brent Snyder, an analytics manager with a bachelor’s degree in business economics; and Nick Walton, an analytics coordinator with a degree in economics.

The six lessons in the class include:

1. Implementing Google Analytics
2. Managing Google Analytics accounts
3. Manipulating the table structure
4. Reviewing and configuring dashboards and alerts
5. Analyzing data with audience and traffic reports
6. Analyzing data with content and conversion reports

“The Global Campus is partnering with Collective Bias and other local industry and businesses to offer a wider variety of technology classes for people who want to excel in the workplace,” said Starlyn Danley, Global Campus coordinator of computer training. “These classes provide special opportunities for the community to learn skills and knowledge from experts in their fields.”

Collective Bias is the only shopper social media company that reimagines shopper marketing through organic, social content. The company uses engaging, real life stories to generate not just impressions, but engagement and increased retail sales for retailers and brands across multiple verticals. Based in Bentonville,  with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000."

Learn more about this class and other workforce development opportunities by visiting the Global Campus Rogers website or calling 855-402-3300.

About the Global Campus: The Global Campus supports U of A colleges and schools in the development and delivery of online, distance and workforce education programs and courses. It provides instructional design services, technology services and assistance with marketing, recruiting and strategic academic development.

About the University of Arkansas: The University of Arkansas provides an internationally competitive education for undergraduate and graduate students in more than 200 academic programs. The university contributes new knowledge, economic development, basic and applied research, and creative activity while also providing service to academic and professional disciplines. The Carnegie Foundation classifies the University of Arkansas among only 2 percent of universities in America that have the highest level of research activity. U.S. News & World Report ranks the University of Arkansas among its top American public research universities. Founded in 1871, the University of Arkansas comprises 10 colleges and schools and maintains a low student-to-faculty ratio that promotes personal attention and close mentoring.