FAYETTEVILLE, Ark. -- Students In Free Enterprise at the Sam M. Walton College of Business, University of Arkansas, are sponsoring Jason Jackson and Ken Senser, representatives of the Wal-Mart Emergency Operations Center. Jackson and Senser will speak about their work with the Hurricane Katrina relief effort with emphasis on the logistics and transportation aspects.

All students of all majors and colleges are invited to attend. Professors and other interested parties are also welcome.

WHERE: Donald W. Reynolds Center for Enterprise Development, Buchanan Street (parking in Harmon Parking Garage)

Wal-Mart has received accolades for their timely and efficient aid after Hurricane Katrina, which was a direct result of the work of Jackson and Senser. Because of their experiences dealing with different emergencies in the over 6,000 Wal-Mart units, they were able to develop efficient ways of dealing with disasters. Jackson and Senser will share how they were able to get aid to the right people at the right time within days of Hurricane Katrina. Wal-Mart is still leading the corporate hurricane relief effort through continuing monetary, capital, and human resource donations.

SIFE is a global, nonprofit organization active on more than 1,800 university campuses in over 40 countries. SIFE offers students the opportunity to develop leadership, teamwork and communication skills through learning, practicing and teaching principles of free enterprise, thereby improving the standard of living for millions in the process. For more information visit http://sife.uark.edu on the web.