FAYETTEVILLE, Ark.- The University of Arkansas Students In Free Enterprise (SIFE) team will host a Willy Walton’s Chocolate Factory workshop to teach elementary students about global production.

The workshop will begin with a presentation on consumer demand for chocolate and how it varies around the globe. Then students will learn about the resources needed in production and the process used to produce chocolate. This is followed by time to research and presentations on advertising and business ethics. The children also learn to use the latest technologies as they create PowerPoint presentations telling the name of their fictitious company, the chocolate product they have created, the location of their production facility and their marketing strategies.

College mentors will work with teams of students to research chocolate production and then to create product ideas. At the end of the day, the participants present their company and products to their parents. The University of Arkansas SIFE team won first place in the nation for this project in SIFE’s Free Market Economics Month Competition in 2003.

Location: Donald W. Reynolds Center for Enterprise, University of Arkansas

Date and Time: Saturday, March 27 - 8:15 a.m. to 2 p.m.

Parking: Available in the UA Parking Garage off Stadium Drive.

Parents are invited to attend from 12:30 a.m. until 2 p.m.