Innovation isn't just about great ideas—it's about people.

What if the key to driving innovation wasn't just technical expertise but the ability to understand and adapt to different social styles?

At the U of A, the College of Engineering is leading the way with a specific Ph.D. class, now in its third year! This unique program brings together Ph.D. students in the STEM fields — science, technology, engineering and mathematics — to master the innovation process, focusing on both technical and people skills — a critical combination for career success.

Why Innovation Matters

For companies: Innovation drives growth, competitive advantage and long-term success.
For individuals: Leaders who foster innovation stand out and achieve greater impact.

The Hidden Key to Innovation: People Skills

Innovation isn't just about technology—it's about communication, collaboration and behavioral adaptability:

• Effective Communication - Clearly articulating ideas and influencing others.
• Collaboration - Building strong networks across disciplines.
• Behavioral Adaptability - Understanding social styles to enhance teamwork.

Turning Ideas into Impact

STEM Ph.D. students at the U of A explore how behavior shapes innovation:

• Behavior reflects personality—often communicating more than words.
• Social style diversity fuels stronger innovation outcomes.
• People skills drive real business results—enhancing collaboration, productivity and success.

Technical expertise alone isn't enough. To innovate effectively, we must understand people, adapt behaviors and foster collaboration.