Master of Science Degree in Marketing Now Available at Walton College

Craig Geiger is the program director for the new Master of Science degree in marketing offered at the U of A.
University Relations

Craig Geiger is the program director for the new Master of Science degree in marketing offered at the U of A.

To meet the needs of the retail and consumer goods marketing industry, the Sam M. Walton College of Business at the U of A is now offering a Master of Science degree in marketing that focuses on brand and retail management, consumer behavior and analytics.

"We are so excited to launch this new program, where students will be immersed in a comprehensive, leading-edge curriculum in the dynamic world of marketing. Students will experience the challenges faced by organizations in an environment altered by changes in consumer behavior, technology and personalization. The Master of Science in marketing degree is designed to foster customer-focused innovation and decision-making skills essential for success in brand management," said Craig Geiger, program director for the graduate marketing program.

"The Master of Science in marketing degree is vital to the industry in our region," said Matt Waller, dean of Walton College. "Retailers, consumer goods companies, supply chain management service providers and early-stage companies need professionals who understand all aspects of marketing, from digital marketing to shopper insights, analytics to brand management. This program can meet that need."

The graduate degree, available in a one-year, full-time format, was developed for recent college graduates and young professionals. The curriculum includes marketing and sales analytics, consumer research and behavior, new product development, digital marketing, social media and retailing strategy. 

The program provides networking opportunities for students through internships and exposure to industry leaders. It also offers measurable personal and professional growth in an exciting, relevant curriculum for participants.

Applicants may register now for the fall 2023 semester.


Craig Geiger, program director
Department of Marketing

Lori McLemore, marketing and communications officer
Sam M. Walton College of Business


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