The Arkansas Small Business and Technology Development Center will present 15 complimentary trainings in technology, finance, marketing and management for small business owners and entrepreneurs starting new businesses in Northwest Arkansas. The fall slate includes both virtual classes and in-person trainings at The Collaborative in Bentonville. Classes and workshops include topics requested by ASBTDC clients and will be led by regional and national specialty consultants.

Visit ASBTDC for additional information or register today!

September

Sept. 8, noon to 1 p.m.
Beginner SEO — U of A Collaborative Learning Lab
Learn the basics of search engine optimization 
Instructor: Rachel Majors, technology consultant

Sept. 14, 2-3 p.m.
Getting Loan and Investment Ready — Online
Learn what banks and investors require to consider your loan and what factors may increase approval
Instructor: Scott Lacy, ASBTDC finance consultant

Sept. 15, 9 a.m. to 2 p.m.
Financial Boot Camp — U of A Collaborative Learning Lab
A four-hour, in-person session covering the basics that every business owner or manager needs to know
Instructor: Scott Lacy, ASBTDC finance consultant

Sept. 20, noon to 1 p.m.
20 Ways to Market Your Business — Online
Brainstorm and think creatively for new elements to add to your marketing strategy
Instructor: Melissa Forziat, marketing consultant

Sept. 21, 10-11 a.m.
Excel Workshop: Basics 101— U of A Collaborative Learning Lab
Introduction to spreadsheets and the basic concepts of Excel
Instructor: Chris Case, management consultant

Sept. 21, 11 a.m. to noon
Habilidades clave de servicio al cliente que su empresa debe conocer — Online
Instructor: Carolina Mejia, ASBTDC bilingual consultant

Sept. 21, 1-2 p.m.
Managing People — U of A Collaborative Learning Lab
Understanding the four basics of management  
Instructor: Chris Case, management consultant

October

Oct. 6, 10-11 a.m.
Excel Workshop: 201 — Online
Excel timesaving features: shortcuts, formulas, filtering and macros
Instructor: Chris Case, management consultant

Oct. 6, 2-3 p.m.   
Leadership 101: Enhancing Performance by Understanding Behavior — Online
Understanding behavioral styles utilizing the DISC profile
Instructor: Chris Case, management consultant

Oct. 17, 10-11 a.m. 
Working with Gen Z: Understanding, Retaining, Leading to Success — Online
Instructor: Chris Case, management consultant

Oct. 18, noon to 1:30 p.m. 
Boosting Holiday Sales with Partnership Marketing — Online
Learn how small businesses can exponentially increase marketing power without increasing the marketing budget
Instructor: Melissa Forziat, national marketing consultant

Oct. 18, 1-3 p.m.
Starting a Business in Arkansas — U of A Collaborative Learning Lab
Essential startup steps, legal business structures, regulations & licensing, and lending
Instructors: Ryan Crawford of Arvest, Lori Lieblong of ASBTDC, Cal Rose of Wright, Lindsey, Jennings

Oct. 19, 10-11 a.m.
You Need a Website for Your Small Business – What to Know and Do — Online
Platforms, budgets and the questions to ask
Instructor: Nathan Allen, ConcordAdams

Oct. 26, 9 a.m. to noon 
Marketing Boot Camp — U of A Collaborative Learning Lab
Intensive, hands-on small business marketing training
Instructor: Lindsay Ramsey, marketing consultant
*Fee: $35

Oct. 27, noon to 1 p.m. 
Google My Business — U of A Collaborative Learning Lab
Learn why this tool can be one of the most important for your small business
Instructor: Rachel Majors

November

Nov. 7, 10-11 a.m.
Communications and Handling Conflict in the Workplace — Online
Handling conflict with a productive outcome
Instructor: Chris Case

The Arkansas Small Business and Technology Development Center is a unit of the Division of Economic Development and provides one-on-one confidential counseling and guidance to support small businesses and entrepreneurs in the Northwest Arkansas region.