Generation Z Participants Needed for Food Advertising Study

Rachel Beyer

Image with QR code to survey.

Are you a Generation Z current student (undergraduate or graduate) born between the years 1997-2012? We are seeking Generation Z student responses about food advertisement messages.  

The purpose of this survey is to assess Generation Z's advertisement message preferences. For the purposes of this study, Generation Z is defined as individuals born between 1997 and 2012. This study is being conducted as partial completion of the Bumpers College Honors Program requirements.  

Completion of this survey represents your implied consent to participate in this study and you may stop at any time. The survey should take approximately 10 minutes. Data will be kept anonymous to the fullest extent possible. The results of this study may be used to inform internal/external organizations about the study's findings through poster and/or oral presentations or journal article submissions.  

For more information, please email student investigator Rachel Beyer at rw043@uark.edu. This investigation is conducted under the direction of Isabel Whitehead; you may contact her at iwhitehe@uark.edu or 479-575-3345. The U of A Institutional Review Board has approved this study (Protocol #2112375380). For questions or concerns about your rights as a research participant, please contact Ro Windwalker, the university's IRB coordinator, at (479) 575-2208 or by email at at irb@uark.edu.