Lofton Receives National Public Service Award

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Barbara A. Lofton is the director of the Office of Diversity and Inclusion at the Sam M. Walton College of Business.

The American Association of Blacks in Higher Education presented Barbara Lofton, director of Office of Diversity and Inclusion at the Sam M. Walton College of Business, with the AABHE Exemplary Public Service Award on Monday, March 25, for her work to improve the lives of African Americans. Lofton received the award in Indianapolis at the AABHE's annual national conference.

"I am so proud of Barbara and the work she does for Walton College and for higher education throughout the SEC," said Matt Waller, dean for the Walton College. "She works tirelessly on behalf of the University of Arkansas to recruit and retain students here on campus through a variety of programs, scholarships and activities. She is a true gem."

The public service award recognizes recipients for their work to develop and implement community, political or business programs to encourage black Americans in those sectors. In addition, the award reflects the honoree's commitment to the AABHE and its mission.

Lofton served as past president of the AABHE from 2011 to 2013, served on its executive board from 2006 to 2106 and was a founding member of AABHE when it was formed in 2006.  As president, she increased the organization's membership, built partnerships with outside organizations and added a service component to its annual conference. The service projects raised funds to provide books, technology or food for underserved communities. Lofton also raised $200,000 through sponsorships for the national conference.

In addition to her executive duties with AABHE, Lofton was co-author of the book Priorities of the Professoriate: Engaging Multiple Forms of Scholarship across Rural and Urban Institutions. She was co-editor for the National Journal of Urban Education & Practice, a journal for the AABHE in 2012.

At Walton College, Lofton oversees diversity programs and scholarships. As part of her position, she manages programs to recruit and retain minority students including summer camps and business competitions. Additionally, Lofton teaches classes in the Walton College and serves as a consultant to several Southeastern Conference business schools to establish and support their diversity programs.  

"I learned that leadership is not about you, but the people you serve," Lofton said. "My reward comes when you have the opportunity to see the benefits of your work for those you serve and for yourself."