FAYETTEVILLE, Ark. – Will Pohlman, a sophomore in the Department of Animal Sceince at the University of Arkansas, was recently chosen as a National Ambassador for the Beef Council.

To earn the honor Pohlman competed against 20 other state ambassadors, in four areas: consumer demonstration; media interview; issues response and education and outreach. The competition, which was held in Denver this year, stretched across two days with five state representatives being chosen as national ambassadors.

The purpose of the national ambassador is to promote the beef industry. The newly appointed national ambassadors will spend the next year traveling to events such as the Boston Marathon, the Boilermaker Road Race in Utica, New York; food expos and the National Cattlemen’s Beef Association Conference. They will participate in promotions and cooking demonstrations.

“The ultimate goal is a positive experience with a beef producer that encourages consumers to buy beef and correct misinformation,” Pohlman said. 

Each state is allowed to send one ambassador to the national competition. To be eligible, each contestant had to complete a series of requirements and the Masters of Beef Advocacy Program.

“We are so proud of Will,” said Wendy Pettz, chairman of the Arkansas Beef Ambassador Program. “He will be a great asset to the team and a wonderful representative to the beef community.”