Animal Rights, Consumer Persuasion Topic of Campus Lecture

Wes Jamison, an associate professor of communication at Palm Beach Atlantic University, will lecture on the topic “You’re Guilty: How Animal Rights Groups Use Cognitive Dissonance to Persuade Consumers” at 11 a.m. Tuesday, April 23, at the Northwest Quad Theater, room B108, on the University of Arkansas campus. The lecture is being presented during an animal science department class on legal issues in animal agriculture taught by Elizabeth Rumley.

Jamison’s research focuses on interest group activism and public relations as they relate to activist communications, with a particular emphasis on their impact on agriculture. For more information, contact Rumley at erumley@uark.edu.