Barth to Talk About Political Advertising Oct. 10

Jay Barth, professor of politics at Hendrix College in Conway, will speak about “Advertising in American Presidential Campaigns: Past, Present and Future” at 6 p.m. Wednesday, Oct. 10, at the Global Campus in downtown Fayetteville.

Barth’s presentation is part of the Nights of Distinction Series sponsored by the Osher Lifelong Learning Institute. The lectures are open to both institute members and non-members. Cost is $25.

Barth is the M.E. and Ima Graves Peace Distinguished Professor of Politics at Hendrix. Paid media became a major force in presidential campaigns in the United States once a broad electorate began to select the president, according to Barth.

His lecture will describe the history of paid advertising before focusing on the nature of paid media in all its forms in the 2012 election. Barth says voters’ control over how and from whom they receive campaign messages will continue to grow.

Barth teaches courses on American political parties and elections, constitutional law, political thought and Arkansas politics. He holds degrees from the University of North Carolina at Chapel Hill and from Hendrix College.

For more information, visit the website of the Osher Lifelong Learning Institute.