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U of A Retailing Research Initiative Measures Millennials' Retail Loyalty
Prices would have to be at least 10 percent lower to get millennials to switch from one major retailer such as Walmart, Amazon or Target to a competitor, a study by professor Dinesh Gauri indicates.
U of A Chapter Takes a Third Place at AMA International Collegiate Conference
The American Marketing Association chapter at the University of Arkansas took third place for best educational value at the 40th annual AMA International Collegiate Conference.
Retailing Research Finds Consumers Have Distinct Perceptions of Walmart, Amazon, Target
The Retailing Research Initiative found that consumers perceived the three large retailers differently with prices, convenience, quality and choice of goods, data security and trustworthiness.
Enclothe: Timeless Shows off Range of Students' Fashion-Related Skills
Students from several U of A departments are collaborating in the apparel program’s annual fashion show on April 12.
Walton College Recognizes Outstanding Faculty
Tomas Jandik, a finance professor and the Dillard's Chair in Corporate Finance, has been recognized with the Outstanding All-Around Faculty Award for 2017-18 by Walton College.
Students Helping Student-Centered Business Rebrand
Marketing students at the Sam M. Walton College of Business helped a Fayetteville company, Campus Concierge, rebrand itself so it can in turn help students Do College Better.
Army ROTC Commissions Two Second Lieutenants
The U.S. Army gained two of its newest second lieutenants: Second Lt. Adam Martin and Second Lt. Drake Johnson. They both graduated at Bud Walton Arena the next day.
U of A Students Attend American Marketing Association Conference
Hunter Wilson, a U of Ark senior and co-president of the campus chapter of the American Marketing Association, took first place in the social media competition of the association's regional conference.
Promotions 85-Percent Effective Across 20 Grocery Retail Categories
Dinesh Gauri, professor of marketing, measured the efficiency of sales response to promotions across various categories and stores, showing variance in three categories.
U of A, LSU Faculty to Collaborate on Study Abroad Research
Associate professors Jean Henry and Molly Jensen will work with alumna Erin Casey, now teaching at LSU, on a study-abroad research project in Belize.