FAYETTEVILLE, Ark. – For more than a century, the Arkansas Razorbacks have been defined by their unwavering determination for success. Now fans can help celebrate that tradition and legacy by participating in the Never Yield campaign.

In the course of the next week, various elements of the Never Yield campaign will be unveiled on ArkansasRazorbacks.com to inform Razorback fans on the numerous ways they can be a part of this multifaceted interactive campaign.

“Never Yield is an opportunity to show the rest of the country our desire to compete and win in all aspects of intercollegiate athletics,” said Jeff Long, vice chancellor and director of athletics. “Our fight song proclaims that ‘Arkansas will never yield,’ and that embodies our approach to achieving success on the athletic fields, in the classroom and in our community. Never Yield also represents our program’s unwavering commitment to providing our student-athletes with the facilities and resources they need to reach their fullest potential through intercollegiate athletics. Appropriately, the first initiative of Never Yield is targeted at securing that support.”

The Never Yield fundraising initiative will provide support for three key projects in the Razorback Athletics Facilities Master Plan – the basketball practice facility, the Student-Athlete Success Center and the baseball and track indoor training facility. All three projects are vital to the growth of the program and the future development of Razorback student-athletes.

Never Yield originates from a signature line in the University of Arkansas’ fight song and captures the spirit and passion of Razorback student-athletes, coaches and fans. While it has always been a battle cry specific to the University of Arkansas, Never Yield will serve as a program wide motto to help raise the national profile of Razorback Athletics while bringing fans together in their support for the more than 460 student-athletes representing the University of Arkansas.

The Never Yield campaign will also include additional components including a social media initiative for Razorback fans and a student engagement initiative for University of Arkansas students.

“We are asking all Razorbacks to join us in recognizing our rich heritage of success while celebrating the distinguishing determination displayed by our student-athletes, coaches and fans,” Long said. “At the University of Arkansas, we will Never Yield!” 

More information on how fans can get involved is available at arkansasrazorbacks.com/NeverYield or by calling 479-575-4823.